Information Centre

Email Broadcasting is becoming an increasingly important aspect of many companies’ business plans. Email broadcasting offers a cheap alternative to direct mail for presenting up to date information and offers to a wide range of potential customers.

There are three keys to successful broadcasting, Data, Design and Delivery.

Data in this instance refers to the email address of the potential customer in along with their geographical location, job role and industry. These facts help you to target the right audience from the start.

Design presenting an eye catching design may help your companies brand and image but is worthless if the content quality does not match or the subject line does not encourage customers to open the email.

Effective email design includes all aspects of drawing a customer in presentation, subject matter, the hook and most importantly the call to action, it is vital once you have successfully captured a potential customers attention you instruct them what to do next and provide enough incentive to carry out the instruction. Sales and promotions are usually the most effective way of achieving this.

Delivery all the previous work is undone without correct delivery systems fully implemented, there are many self managed delivery systems on the market starting from as little as a few dollars a month, the majority of these systems are designed for small businesses and clubs to keep in touch with their contact list, for more commercially minded email broadcasting more sophisticated delivery technology is required, particularly if you are looking to handle bought data. The key points you should be looking for in a delivery package include spam filter testing, unsubscribe options, double click opt in options, analytics compatibility, full reporting on delivery rates, automated list cleaning to mention just a few.

With years of industry experience within our team we can help you build a campaign to achieve maximum success.